After 13 years with the same old signage, it was time for a change. The original outdoor sign had been up forever, but it didn’t reflect Brooklyn Strength Club or the amazing community it serves. Gyms and fitness studios often lean on intimidating color schemes like yellows, reds, blacks, blues. But that’s not us. We wanted something warm, inviting, and fun. A space where people feel at home the second they step in.

The centerpiece? A giant 40ft by 9ft outdoor sign, paired with custom-designed window decals that create a welcoming, cohesive look from Flatbush Avenue all the way inside. Every detail of the design reflects the members, the vibe, and the energy in the sessions.

The result? The outside now feels like a natural extension of the gym itself, and the interior aligns perfectly with that same elevated yet playful style. Members walk in and instantly feel like they belong. Passersby stop and notice because the space now truly announces who the gym is for and people want to be involved.

This wasn’t just a redesign. It was a statement: gyms don’t have to be intimidating. They can be a place that reflects community, energy and fun. And now, for the first time in 13 years, this signage finally does just that.