brooklyn strength club
outdoor signage
outdoor signage
❋
custom designed
❋
outdoor signage ❋ custom designed ❋
After 13 years with the same old signage, it was time for a change. The original outdoor sign had been up forever, but it didn’t reflect Brooklyn Strength Club or the amazing community it serves. Gyms and fitness studios often lean on intimidating color schemes like yellows, reds, blacks, blues. But that’s not us. We wanted something warm, inviting, and fun. A space where people feel at home the second they step in.
I redesigned our 40ft by 9ft outdoor sign, paired with custom-designed window decals that create a welcoming, cohesive look from Flatbush Avenue all the way inside. The outside now feels like a natural extension of the gym itself, and the interior aligns perfectly with that same elevated yet playful style.
This wasn’t just a redesign. It was a statement: gyms don’t have to be intimidating. They can be a place that reflects community, energy and fun. And now, for the first time in 13 years, this signage finally does just that.
