wise clock cafe
branding
local business
❋
custom designed
❋
local business ❋ custom designed ❋
A beachside coffee and ice cream shop founded by Rockaway Beach locals Alex and Nick. Wise Clock Cafe is a Summer staple selling coffee, sandwiches and ice cream for beach goers.
The logo was inspired by the historical Riis Park Wise Clock where the lettering forms the shape of the clock, while paired with a unique lettering style that feels traditional yet modern, timeless and the perfect amount of gritty.
work in progress
