brooklyn strength club
custom laser-cut signage

laser-cut signage

custom designed

laser-cut signage ❋ custom designed ❋

For this project, I designed and installed a custom large-scale sign for our gym using laser cut wood. After originally creating the logo as part of the gym’s brand identity, I translated the design into dimensional signage that would bring the brand into the physical space.

The sign was laser cut using a Glowforge laser printer, stained by hand, installed and assembled to create depth and contrast within the space. I then installed the final piece on-site, ensuring the scale and placement complemented the gym environment and surrounding murals.

This project combined brand design, digital fabrication and hands-on craftsmanship to create a permanent visual anchor for the space, and a space for community members to take photos.

custom signage

work in progress

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