After originally designing the Brooklyn Strength Club logo as part of the gym’s brand identity, I translated the design into dimensional signage that would bring the brand into the physical space.

The sign was laser cut using a Glowforge laser printer, stained by hand, installed and assembled to create depth and contrast within the space. I then installed the final piece on-site, ensuring the scale and placement complemented the gym environment and surrounding murals.

This project combined brand design, digital fabrication and hands-on craftsmanship to create a permanent visual anchor for the space, and a space for community members to take photos.