The Dropout, another family-owned beach concession located next to Good Dog Barbecue, was looking for a menu redesign and logo refresh. Embracing The Dropout's brand persona leaned collegiate yet edgy, so my design approach centered on capturing the rough-around-the-edges vibe.

The redesigned menu not only heightened its unique aesthetic but also enhanced the overall appeal of Jacob Riis Beach, serving as a visual representation of the concession's personality and atmosphere as a staple beachside food spot.