Mara’s ice cream parlor
gallery wall menu
hand-painted
❋
custom designed
❋
hand-painted ❋ custom designed ❋
Mara’s Ice Cream Parlor, a family-owned shop in Rockaway Beach, recently rebranded and renovated to bring a fresh, yet old-school retro feel to their space. They wanted something clean, cozy, and kid-friendly that matched their new look.
Originally, they were looking for a menu painted directly on the wall, but since their ice cream flavors change seasonally, I suggested a more flexible idea. We landed on a gallery wall menu, a collection of custom designed, individual paintings for each menu item that could easily be swapped out for the seasons or with stock changes.
To capture that classic, old-school vibe, I used a sign-painter style lettering and custom designed each illustration from start to finish. In total, I created 27 unique pieces that now bring character and a bit of nostalgia to the shop.
